All talks from Emma Russell
21 August 2024Navigating ecommerce migrations
SearchNorwich
Migrations: What are they? Why are they so scary? How do we get them right?
15 July 2024Whiteboard Friday: Catering to User Behaviour Shifts During Times of Economic Turbulence
MOZ
During her talk on “Catering to User Behaviour Shifts During Times of Economic Turbulence”, Emma shares how to cater to user these shifts using thorough research and user journey mapping.
30 April 2024Providing value to the user at scale through automated content generation
SMX Advanced
Back in early 2023, Emma spoke at the SMX Advance conference. Her talk was entitled “Providing value to the user at scale through automated content generation” and discussed an affiliated beauty company with over 200k indexable URLs. Within the talk, Emma discussed how she and her team worked with the company to uncover the data they needed and create more unique and useful information for their pages.
11 March 2024The Future of E-commerce SEO
Women in Tech SEO
Within her talk at Women in Tech SEO in 2024, Emma described current trends in online spending across a number of different industries, as well as diving into how different economic groups are reacting to the cost of living crisis and now recession. She then went into how we can cater to different user behaviour to help making purchases easier.
29 August 2023Exploring the psychological theory, Cognitive Load
Brighton SEO, April 2023
Within her talk at Brighton SEO in 2023, Emma described what cognitive load is and how it can have such a massive impact on our day-to-day lives and our work. It can impact our ability to learn a new skill, make decisions and perform tasks. Emma also delved into how to make online tasks easier by optimising for cognitive load and how this can also boost sales and help you rank higher in search engine results pages.
29 August 2023WTSFest 2021 — Automated Content Generation at Scale
WTSFest
Emma spoke at WTSFest about Automated Content Generation. She discussed how it was done for a beauty e-commerce store by determining what content users needed on PDPs to be able to make a purchasing decision.
29 August 2023Reading SEO & Women in Tech SEO — Automated Content Generation at Scale
Reading SEO · Women in Tech SEO
Emma spoke at Reading SEO & Women in Tech SEO about Automated Content Generation. She discussed how it was done for a beauty e-commerce store by determining what content users needed on PDPs to be able to make a purchasing decision. Emma spoke with Hannah Butcher and Steph Whatley.
22 July 2021Automated Content Generation at Scale
Brighton SEO
Emma spoke at Brighton SEO in 2021 about Automated Content Generation. She discussed how it was done for a beauty e-commerce store by determining what content users needed on PDPs to be able to make a purchasing decision.