Short, evidence-led pieces on search, AI answer engines and editorial strategy.
Elara Care, is building solutions that support women through every cycle, life stage, and goal. Starting with a cycle syncing app, b2b workshops, and expert training, Elara is empowering women to thrive every step of the way.
Whether SEO is a primary acquisition channel in your digital strategy or it serves as a supporting tool for your sales team, appearing in search results for key terms beyond your brand name can help you generate more leads and book more meetings.
Do you need to set up a Google Business Profile? Follow this guide to help you not only set it up but optimise it. Within this guide we’ll teach you how to do the initial setup, add in the information about your business, make the most of Search, discover how many people are viewing your profile and how many people called your business from your profile and also learn what they searched for that led to your business profile appearing in your search results.
Enate is a B2B orchestration software company with automation opportunities that offers fast, simple and speedy deployment. With their workflow orchestration software you can deal with ticket management, case management, email management end-to-end communication and more, plus reporting and insights.
The idea of mobile-first design has become popular due to the increasing use of smartphones for browsing the internet and accessing digital content, meaning it’s becoming increasingly important to make sure your site is mobile friendly.
Everyone uses keywords, every time you pick up your phone or switch on your computer and try to search for something on the internet, you use a keyword to search for what you’re looking for.
I recently read an article on the Baymard Institute website, a company that conducts UX research for e-commerce websites, called Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong). It calls for a higher level of categorisation than that on many e-commerce websites, where you’ll see categories for jeans and then skinny jeans, blue jeans, ankle length jeans etc. Instead, having a category for the main product type e.g. Jeans and using filters to narrow down the product catalogue, using URL parameters when inlinking.
In the crowded world of health insurance and income protection, standing out online can feel like an uphill battle. For brokers, competing against well-funded aggregators and navigating Google’s strict ranking criteria can feel overwhelming. Add in the pressure to stretch limited budgets, and the challenge of standing out online becomes even more daunting.
Search intent is the reasoning behind a user typing a particular query into a search engine. For example, if someone types “garden gnomes” into google, the odds are they want to see or purchase a garden gnome. There are a range of different types of search intent, which we will explore.
Making sure your content ranks well in Google isn’t the only thing to think about when creating a content plan or writing content, we want to create content for users, but if there’s search demand, we might as well make the most of it!
When trying to gain traffic for your website, it’s tempting to focus on just creating new content, but if you ignore the older content that is already on your site you could be missing out on its full potential. Unfortunately, no piece of content will perform perfectly forever.
Hello and welcome to Oxford Comma Digital’s ultimate guide to e-commerce URLs! This is a HUGE topic so settle in, get a cup of tea and feel free to look at the contents to skip to what you need to focus on. At the end of it, you’ll be an e-commerce URL expert! First things first, let’s go back to basics to make sure we’re all on a similar grounding.
Whenever you conduct a search on Google, you're presented with countless potential results, ranging from hundreds of thousands to even millions. Essentially, the internet functions as a huge library, and Google's role is to sift through these results to provide you with the most relevant and useful information.
Keyword research is the process of finding and analysing terms that people enter into search engines (i.e what you type into Google when searching for something). It's a crucial part of search engine optimisation (SEO). Not only does it help you understand what people are looking for online, it also provides insights on the language your audience uses and the topics they care about.
Hello and welcome to our ultimate guide on meta descriptions for e-commerce websites! Together we’ll explore how best to write a great meta description for your e-commerce store.
Hello and welcome to our ultimate guide on page titles for e-commerce websites! Together we’ll explore what a page title is and why it’s useful, and how to write a great page title for e-commerce.