Latest talks from Emma Russell
21 August 2024Navigating ecommerce migrations
SearchNorwich
Migrations: What are they? Why are they so scary? How do we get them right?
15 July 2024Whiteboard Friday: Catering to User Behaviour Shifts During Times of Economic Turbulence
MOZ
During her talk on “Catering to User Behaviour Shifts During Times of Economic Turbulence”, Emma shares how to cater to user these shifts using thorough research and user journey mapping.
30 April 2024Providing value to the user at scale through automated content generation
SMX Advanced
Back in early 2023, Emma spoke at the SMX Advance conference. Her talk was entitled “Providing value to the user at scale through automated content generation” and discussed an affiliated beauty company with over 200k indexable URLs. Within the talk, Emma discussed how she and her team worked with the company to uncover the data they needed and create more unique and useful information for their pages.
11 March 2024The Future of E-commerce SEO
Women in Tech SEO
Within her talk at Women in Tech SEO in 2024, Emma described current trends in online spending across a number of different industries, as well as diving into how different economic groups are reacting to the cost of living crisis and now recession. She then went into how we can cater to different user behaviour to help making purchases easier.
29 August 2023Exploring the psychological theory, Cognitive Load
Brighton SEO, April 2023
Within her talk at Brighton SEO in 2023, Emma described what cognitive load is and how it can have such a massive impact on our day-to-day lives and our work. It can impact our ability to learn a new skill, make decisions and perform tasks. Emma also delved into how to make online tasks easier by optimising for cognitive load and how this can also boost sales and help you rank higher in search engine results pages.
29 August 2023WTSFest 2021 — Automated Content Generation at Scale
WTSFest
Emma spoke at WTSFest about Automated Content Generation. She discussed how it was done for a beauty e-commerce store by determining what content users needed on PDPs to be able to make a purchasing decision.
Latest books featuring Emma Russell
SEO in 2024
Majestic · with David Bain
Learn from the very best in SEO & Digital Marketing, as they share their number one actionable tips for 2024. Includes a chapter from Emma Russell on controlling access to your content in the age of AI.
SEO in 2025
Majestic · with David Bain
Learn from the very best in SEO & Digital Marketing, as they share their number one actionable tips for 2025. Includes a chapter from Emma Russell on how to handle migrations.
Latest webinars and podcasts with Emma Russell
22 January 2026Real Talk With Sean 22nd Jan 2026
Real Talk With Sean
Emma joined Christian Goodrich, Katie Stone and Anthony Barone for a wide-ranging, no-filter conversation on where SEO, AI, search, media and digital trust are really heading as we move toward 2026.
12 September 2025SEO Office Hours Friday 12th September 2025
SEO Office Hours
Emma joined Yagmur Simsek, Simon Cox and Michael Chidzey for SEO Office Hours.
29 August 2025SEO Office Hours 29th August 2025
SEO Office Hours
Emma joined Luke Gosha, Jo Turnbull and Michael Chidzey for SEO Office Hours.
- 23 May 2025
Leverage site migrations for growth
Majestic
Emma Russell shares 5 SEO tasks when migrating your site in 2025. Emma's key points are: 1. Understand if it’s an opportunity for growth 2. Benchmarking what you have now 3. List all of your requirements 4. Make friends with dev 5. Test test test
29 April 2024Limit content crawlability
Majestic
The long-reaching arms of AI are reaching into many aspects of digital life, which is why Emma says that you need to be a more discerning gatekeeper.
29 August 2023Remote SEO Meet Up - eCommerce SEO
Remote SEO Meet Up
Emma took part in a Remote SEO Meet Up discussion about eCommerce SEO. Within the talk they discussed eCommerce SEO, how to optimise your PLP’s using techniques such as banner copy. They also discussed how to deep index into the site.
Latest articles and features from Emma Russell
27 October 2025Balancing UX and SEO: 18 Tips from the Experts
Grit Daily
Emma contributed her thoughts on how to balance UX and SEO.
24 March 2025Strike a Pose: SEO for Fashion Ecommerce
Sitebulb
Within each niche, there will be certain idiosyncrasies that mean your focus or tactics have to change slightly to make sure you’re optimising your website in the best way for that specific site in that specific niche. And so today I’m going to look at SEO for fashion ecommerce, specifically.
9 January 2025Expert Predictions for SEO in 2025
TechRound
Emma Russell shares her thoughts on the future of SEO in 2025 for TechRound.
9 July 2024Oncrawl Article
Oncrawl
Emma has recently written an article for Oncrawl about "Optimising your ecommerce site in times of turbulent cost of living and recession".
11 March 2024Hubspot Article
The Ultimate Guide to SEO in 2024
Emma contributed to the Hubspot Article, "The Ultimate Guide to SEO in 2024". Emma contributed to the section in the article regarding delegation.
Latest blogs by Emma Russell
29 July 2025Case study: seo audit and strategy implementation
Case Studies
Enate is a B2B orchestration software company with automation opportunities that offers fast, simple and speedy deployment. With their workflow orchestration software you can deal with ticket management, case management, email management end-to-end communication and more, plus reporting and insights.
29 July 2025A guide to google business profile
SEO
Do you need to set up a Google Business Profile? Follow this guide to help you not only set it up but optimise it. Within this guide we’ll teach you how to do the initial setup, add in the information about your business, make the most of Search, discover how many people are viewing your profile and how many people called your business from your profile and also learn what they searched for that led to your business profile appearing in your search results.
29 July 2025Overcoming overcategorisation
SEO
I recently read an article on the Baymard Institute website, a company that conducts UX research for e-commerce websites, called Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong). It calls for a higher level of categorisation than that on many e-commerce websites, where you’ll see categories for jeans and then skinny jeans, blue jeans, ankle length jeans etc. Instead, having a category for the main product type e.g. Jeans and using filters to narrow down the product catalogue, using URL parameters when inlinking.
29 July 2025The ultimate guide to e-commerce urls
SEO
Hello and welcome to Oxford Comma Digital’s ultimate guide to e-commerce URLs! This is a HUGE topic so settle in, get a cup of tea and feel free to look at the contents to skip to what you need to focus on. At the end of it, you’ll be an e-commerce URL expert! First things first, let’s go back to basics to make sure we’re all on a similar grounding.
29 July 2025The ultimate guide for e-commerce meta descriptions
SEO
Hello and welcome to our ultimate guide on meta descriptions for e-commerce websites! Together we’ll explore how best to write a great meta description for your e-commerce store.
15 July 2025The ultimate guide to e-commerce page titles
SEO
Hello and welcome to our ultimate guide on page titles for e-commerce websites! Together we’ll explore what a page title is and why it’s useful, and how to write a great page title for e-commerce.