Coming soon SEO & GEO Chrome extension

Find what is holding your pages back in SEO and AI search.

Câret is the SEO and GEO Chrome extension by Oxford Comma. Review your own pages, inspect competitors ranking above you, connect search data and turn page-level checks into clear next steps.


What Câret helps you do

The Câret workflow in 4 steps.

Inspect any page, then turn what you find into something you can act on.

01 · Inspect

Your pages

Review technical, content and E-E-A-T issues on the page, with easy-to-follow reasoning for each one.

02 · Compare

your competitors

Analyse pages outranking your site to see how they structure content, headings, images, links, and calls to action.

03 · Inform

your strategy

Connect Google Search Console to see what Google associates with the page and where the real opportunities lie.

04 · Prioritise

what to fix first

Turn everything into easy-to-follow prioritised recommendations, not an impenetrable convoluted audit.


Inspection panel

Comprehensive yet simple.

The Câret interface divides every page inspection into clear categories including content, trust, schema, links and more. Simply open any row to see the reasoning behind it and what to do next.


Competitor inspection

See what competitors are doing better.

Câret removes the guesswork from competitor analysis. Instantly compare titles, headings, content sections, schema, images, E-E-A-T signals, links and calls to action to understand what Google is rewarding, how your pages compare and how to build a stronger version for both SEO and GEO.

It is not about copying their content. It is about spotting patterns, gaps and opportunities so you can build a stronger page.

Field
Your page
Ranking competitor
Opportunity
Title tag
Service for B2B teams
B2B service · pricing & outcomes
Refine title
Headings
4 headings
11 headings · clear sections
Add structure
FAQs answered
2
6 · with FAQ schema
Expand FAQs
Proof on page
1 logo strip
Logo strip · 3 case studies
Add case studies
Schema
Service · LocalBusiness
Service · FAQ · BreadcrumbList
Add FAQ schema
Primary CTA
Contact us
Book a 20-minute call
Sharpen CTA
Images
4 · 2 missing alt
9 · all described
Add alt text
Internal links
7 · 1 redirected
22 · contextual
Healthy on your side

Your own search data

Connecting search data removes the guesswork.

Connecting your search data shows how Google views your page, from the queries it appears for to the ones it doesn’t. Letting you know what to fix first.

Google Search Console Read-only

Context-aware

Different pages, different rules.

A product page, service page, article, local page and international page should not be reviewed by the same rules.

That’s why Câret adapts to page type, industry, business model, target model and intent, providing recommendations that suit your site’s exact requirements.

Page type Service / solution Industry B2B services Business model Lead generation Market United Kingdom Target keyword b2b pricing software Intent Commercial investigation
For B2B service pages

Make the offer, proof and enquiry route clear. Surface case studies, accreditations and a specific next step above the fold.

For ecommerce product pages

Prioritise product images, price, availability, schema and add-to-basket clarity. Avoid long descriptive copy before the buy box.


What Câret checks

Eight areas, one Chrome extension.

Câret reviews the full surface area of a page: content, structure, schema, images, links, international and local SEO, and explains what was found and why it matters.

SEO foundations

Titles, meta descriptions, headings, canonicals, robots directives, schema, internal links and indexability signals.

GEO readiness

Clear summaries, answerable sections, entity signals, trust proof and extractable content for AI answer engines.

Keyword and intent alignment

Whether the page matches the keyword, search intent, page type and user journey you are targeting.

Competitor intelligence

Inspect pages ranking above you and compare their structure, content, proof, schema, images and CTAs.

Image optimisation

Alt text, image size, responsive images, likely LCP images, product images, social images and schema image fields.

Link health

Broken links, redirecting links, missing anchor targets, CTA links, navigation links, pagination links and external citations.

International targeting

Hreflang, language and country versions, locale signals, canonicals, return tags, sitemaps and cookieless redirects.

Local SEO

Location signals, service-area clarity, local schema, contact details, reviews, local proof and click-to-call links.


Deep audits and builders

Heavier audits, on demand.

For times when a deeper audit is required, Câret also supports valid JSON-LD, a verified hreflang cluster, locale and keyword scoring, and live Google query data for the URL, if requested.


Evidence-led recommendations

100% evidence backed.

Câret isn’t a black box. Any check can be expanded to provide clear reasoning regarding what was found, why it matters and recommended next steps.


Who it is for

Built for you, whatever your role.

SEO teams

A serious page-level inspection tool with the technical detail you actually need.

Ecommerce teams

Check product images, schema, internal links and international setup before issues affect visibility.

Content teams

Confirm each page answers the right questions, with proof, structure and intent fit.

B2B marketing teams

Ensure service, solution and pricing pages carry the right offer, proof and enquiry route.

Website owners

Get plain-English recommendations on what to fix, without learning the whole technical vocabulary.


Also useful for

Digital due diligence.

Câret can support PE, investment and commercial diligence teams by giving them a fast, evidence-backed view of how well a digital asset is set up for organic search, AI discovery and future AI-mediated journeys.

It can help surface:

  • technical SEO and AI visibility issues
  • content and extractability gaps
  • competitor weaknesses and opportunities
  • ecommerce or lead-gen actionability barriers
  • trust, disclosure and jurisdiction clarity risks
  • likely post-acquisition fixes for the value creation plan

This gives diligence teams a clearer view of where a site is exposed, where there is hidden upside, and what may need fixing after investment.

Explore Câret for due diligence

Coming soon

Câret is almost here.

We are putting the final touches to Câret. Join the waiting list and we will let you know the moment it is available.